Case study

UK SME Growth Programme

How Nexterra combined web design, SEO and analytics to improve leads for a UK service business.

Challenge: Strong offline reputation but low organic visibility and an outdated website.

Approach: SEO-ready rebuild, service landing pages, GA4 dashboards and monthly SEO.

Results: Improved Core Web Vitals, clearer service messaging and a measurable uplift in form enquiries within the first quarter (client-specific metrics available on request).